You’ve worked hard to build your business. From writing the initial business plan to launching your very first website, you’ve come a long way and it hasn’t always been easy. You wouldn’t want to let negative online content ruin it all now, would you? Unfortunately, many franchisesor and franchisee's lose traffic, sales, and conversions due to negative online comments, reviews, or publicity that present a warped image of their franchise. It'e true people are talking about you without you anf you have to be aware.
Luckily, there’s a way to deal with this. By enlisting a digital marketing agency for franchises that has experience in reputation management you can help you earn back the traffic your company deserves.
What Is Reputation Management?
Reputation management is a common practice among franchises. Put simply, digital marketing agencies that offer reputation management services seek to identify a company’s reviews and public feedback and ensure that that feedback is in line with the overall goal of the company. There are various forms of reputation management and monitoring, many of which use social media as a tool.
Why Reputation Management Matters
Did you know that most consumers trust online reviews as much as they would trust a personal recommendation from a friend? In light of this, it’s critically important to ensure that your company’s online presence is projecting a positive image to your customers. Regardless of what industry you work in, reputation management can literally make or break your business.
Here’s how online reviews affect your business:
- Bad reviews on just one platform can influence customers. Even if you use a selection of platforms, like Yelp, Google+ and Facebook to collect reviews, a few bad comments on any one of those platforms can damage your reputation as a whole. Because of this, it’s important to monitor all platforms simultaneously.
- Buying reviews is bad business. While everyone wants great reviews, buying reviews is a poor way to get them. In addition to the danger of getting caught, buying reviews gives customers a false perception of your company and can actually hurt you in the long run.
- The more reviews, the better. While everyone is bound to get a bad review eventually, companies with a large number of reviews that are positive and consistent are the ones that customers are going to choose.
- Quality reviews affect positively on your business. Companies that have dozens of five-star reviews are lucky. Companies that have dozens of thoughtful, reflective, five-star reviews are great. Hiring a reputation management company can help you make the most of your company’s online web presence in order to provide the highest possible value to your customers.
While reputation management may not be something your company is familiar with, thousands of companies in a variety of industries are realizing the importance of this simple practice. By hiring a digital marketing agency to handle your franchise’s reputation management needs, you can ensure that your company is always putting its best face forward for customers.
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