Lindsay Lohan's hyped up Social Media fueled comeback climaxed last night on NBC's Saturday Night Live. Over the past week, there has been a lot of hype on Twitter regarding the so called "recovered" drug addict comeback on the show and the jokes that will be thrown her way. Any PR professional would be sweating bullets having Lindsay as their client as shes rebounded more than Britney Spears and Dwight Howard.
The show poked fun of Lohan's legal troubles during the monologue after getting a pat down by SNL's Kristen Wiig and it was obvious that she was depending on the cue cards a little too much. Throughout the show, Lindsay was continuously out shadowed by SNL's character list which included a guest appearance by Mad Men's own Jon Hamm. Overall, for me, it was a let down. But hey.....I watched...and Im blogging about it.
Lindsay Lohan = Social Influence
Saturday Night Live's ratings last night were, I'm guessing, one of the highest of the past seasons as people not only wanted to see Lindsay Lohan's "comeback" but they were also influenced by Social Media hype (reminiscent of stock hype men?), conversations and controversy.
How many people watched SNL last night after assuming that their friends were going to watch?
Social Media's Social Proof influence over our buying decisions and daily life actions...which includes watching Lindsay Lohan on SNL....is not only imbedded into our society but should be looked at by marketers and business owners as a strategy to sell products and build lasting relationships.
It's a given that Social Media should be used to start the conversation. Duh.
But positioning your brand, product or service utilizing Social Proof should be a way to influence other people into thinking that others are interacting with your company at some level as well. In last nights instance, the brand was SNL and Lindsay Lohan. Again...how many people watched it simply because they wanted to be a part of the others that were going watch it?
Google doesn't lie: According to Google Trends, Lindsay Lohan and Saturday Night Live are one of the hottest trends right now.
Is your brand popular with the right influencers?
Lindsay Lohan probably has a different demographic of followers than Saturday Night live. Together, they encompassed a powerful Social Media influence level that resulted in millions of people from across the world in their reach. Audi and other major brands are now targeting bloggers, twitter users and others that have the most influence and reach to make the biggest "impact" to help build their brand and sell their products.
Who are your biggest influencers?
This article on 10 Tools for measuring Social Media Influencers is a starting point. You can also use the powerful Radian6 or simply Google "social influence social media" to find hundreds of agencies that specialize in helping you out.
What have you done with your business lately to utilize Social Proof and Social Influence?
Please comment below and share.