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As a practitioner in the multi-location space, Market Loyal knows the intricacies of working with businesses like Associations and Franchise Systems that have unique needs compared to Enterprise or single location SMB's.

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SEO is great. We love SEO. You might say we’re a little obsessed with improving the way people, brands, and strategists (whoever!) do SEO.

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I know you would never change a URL without identifying where to 301-redirect it and making sure that the links, XML sitemaps, and/or canonical tags are also updated. But if you've been doing SEO for a while, I bet you've also had a few clients — even big ones — coming to you after they've tried to do structural web changes or migrations of any type without taking SEO best practices into consideration

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While SEO for any multi-location organization can be tricky, the complicated dynamics of franchises can make a SEO engagement the equivalent of playing...

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