Social selling is the new "dialing for dollars" or "pounding the pavement". After much thought, I've created 4 Steps to a Social Selling Strategy that you can use today as you interact with your current customers and prospects. This strategy is continuously changing as the Social Media landscape and Digital Natives adapt more and more with technology. Hope this helps.
❏ Establish Credibility:
Complete Profiles: G+, LinkedIn/ Twitter profiles: Actively use for networking and engagement.
Recommendations: Ask for them on LinkedIn. The best way to receive one is to give first.
Engage: Comment on blogs (customer hangouts), reply/ retweet on Twitter, update status often, interact in groups.
Influence: (1) Find influencers in our space. (2) Find the influencers’ influencers.
Create: Blog, make videos, create conversations in your “niche”.
Access: Be easily accessible by having your contact info clearly posted. Join multiple social platforms.