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Business owners who want to develop a strong online presence, especially via Facebook for business, have reported that one of their biggest marketing challenges is finding ideas for posts. The next biggest issues are the lack of time they have to write and publish regular posts.

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Following on from the previous blog about Facebook lingo, it’s time to start adding to the business page with the aim to generate more traffic to the business website. Ideally, a Facebook for business page should be inviting and warm – somewhere people want to visit, and it should provide a clear picture of what the business is about.

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Does someone like a business Facebook page, or do they Like it? Facebook for business, and all users, really, has quite the lingo. We’ve put together a list of the need-to-know terms and phrases to help connect with customers.

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Following on from our first blog, businesses interested in generating more traffic to their website and wanting to master Facebook marketing will have spent a good amount of time researching big brands and competitors. If this is the case, chances are business owners have stumbled across a few of the platform’s “rules of thumb.” While it takes a fair deal of experimentation to see what will work best for each business, there are a couple of “general practices” that work as a good starting point.

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Nearly 50 percent of B2B companies and over 70 percent of B2C companies say they have acquired a customer via Facebook. Facebook for business has become an essential part of the marketing strategy. The good news is that businesses can learn to master Facebook marketing in a couple of days.

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SEO is great. We love SEO. You might say we’re a little obsessed with improving the way people, brands, and strategists (whoever!) do SEO.

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I know you would never change a URL without identifying where to 301-redirect it and making sure that the links, XML sitemaps, and/or canonical tags are also updated. But if you've been doing SEO for a while, I bet you've also had a few clients — even big ones — coming to you after they've tried to do structural web changes or migrations of any type without taking SEO best practices into consideration

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Here I show you how to ensure that you have installed your Hubspot Tracking Code correctly and to check and see if it's firing correctly as well.

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In a recent survey of brand marketing executives conducted by Street Fight, nearly half of those who responded said they spend 1/3 or more of their digital marketing dollars to support their branch offices, franchises, and distributors — and 40% of them expect that budget mix to increase.

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How to Improve Your Local Ranking On Google See The Recent Guidelines They Have Made Available For Business Owners.

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Geofencing is a new technology that enables businesses to directly market to consumers based on their location. This technology is taking advantage of the boom in mobile device usage. However, as part of a robust marketing plan, geofencing's benefits go beyond placing an advertisement on a person's cell phone.

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Many franchisees can run into problems in this marketplace, and as a franchisor, you will have to step in and help them to turn it around. Call us today for more info!

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