A website is the face of your company in today's digital world. Having a website that is visually pleasing, easy to navigate while showcasing your products/services front and center are essential. Here are a few questions you should be answering when considering a new website or website redesign for your business:
- Does the competition have a better website? - Are we communicating effectively to our target audience? - Are we highlighting our product/service on the homepage effectively? - Is the website mobile friendly or responsive? - Is the design and content fresh, current and up to date?
Your company website should reflect professionalism. 94% of people navigating websites for products or services associate trust just by the appearance of their website.
Quality web design can also convert more business. A well designed website should not only look great but also have the business phone number throughout the site, a contact form on every page and at times a live chat widget to answer any questions a potential customer may have.
Most companies that take the "cheap" route are usually not satisfied with the results and end up spending more in the long run by making "tweaks" to the site multiple times per year. In most industries, the increased business that is generated from a new, professional website pays for the site within a few months.
Take a look at your current site. Ask yourself this. If I were a customer looking for my products or services, would I do business with my own company simply by the appearance and content of our current site? If you can honestly answer no, it's time for a professional redesign - AS SOON AS POSSIBLE.