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Ilea Petsel By Ilea Petsel • July 14, 2016

Facebook Marketing series [#1 of 10]: Basics of Facebook for Business

 

Nearly 50 percent of B2B companies and over 70 percent of B2C companies say they have acquired a customer via Facebook. Facebook for business has become an essential part of the marketing strategy. The good news is that businesses can learn to master Facebook marketing in a couple of days.

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With nearly 100 million users, this platform has become the place to connect with customers. While many businesses know the platform and have indeed taken steps to create a page for their business, a lot of people remain perplexed by how to successfully leverage Facebook for business and build loyalty to their brand, ultimately driving revenue.

It’s Super Simple to Learn


Spend a little time exploring other business pages on Facebook. Think about how they generate more traffic to their website. Take the time to find similar businesses and competitors and see what they are doing. Even take a look at the big brands. It’s really easy to do:

• Head to www.Facebook.com/search
• Select “Pages”
• Enter a company’s name and relevant industry keywords

Unfortunately, the Facebook Search bar isn’t the strongest and sometimes it won’t find the exact page requested. If a person struggles to find their competitor’s Facebook page, all they need to do is head over to their website and look for a Facebook link from there.

Some successful pages on Facebook for business can be found in these articles:

Top 10 Small Business Facebook Designs to Inspire You
20 Examples of Great Facebook Pages

Why look into Facebook for Business?

• How often and at what times successful competitors are posting?
• What are competitors or big brands posting? What kind of posts are getting the most likes and shares – links, pictures, videos?
• How many people are posting directly to the page? How many people respond to posts on average?
• Does the page have custom tabs or a welcome tab?
• What tactics don’t seem to be working?

It’s important to take note of the “talking about this” number that tracks all these metrics each week, such as:
• Page likes
• Timeline posts
• Commenting, liking and sharing posts
• Answering questions
• Responding to events
• Tagging the page
• Checking in

For instance, take a look at how Reese’s, Nutella and Pringles do a brilliant job varying their posts and encouraging their brand to connect with their customers.

Talk to Market Loyal about Facebook pages for business and ways to generate more traffic to a website.