Google last week updated it's search algorithm making Penguin part of its core algorithm. Google Penguin 4.0 as they are calling it was first introduced by Goggle in April 2012. Penguin was created to target sites that used tactics that were spammy in nature and to stop those that use manipulative practices that violate the Google webmaster guidelines. Many have been waiting for this update for 2 yrs since the last one was in 2014....
Key Important Things To Know
Penguin is Real Time - What this means is that updates to your website are recognized quicker compared to in the past. Data is refreshed in real time and the updates recognized by Google much faster.
Penguin is Granular - What this means is that Google adjusts your website ranking based on spam signals (spammy links to your your website) rather than just hurting your whole website. Key here is to remove as many spammy or low-quality links from the web as possible.