Ilea Petsel By Ilea Petsel • July 22, 2016

Facebook Marketing Series [#3 of 10]: Learning the Lingo


Does someone like a business Facebook page, or do they Like it? Facebook for business, and all users, really, has quite the lingo. We’ve put together a list of the need-to-know terms and phrases to help connect with customers.


  • Apps, also referred to as applications, are software programs that are used to enable the sharing of content between a business’s Facebook page, generating traffic for their website or blog and the users. Apps are special since they can interact with a Facebook database through an Application Programming Interface (API) to determine who’s running the app and learn a little about them. Well-known Facebook apps include a YouTube channel on a business’s Facebook page and the game, FarmVille.
  • EdgeRank is a Facebook algorithm used to determine which content will appear on a user’s News Feed.
  • Fan – when customers choose to like a Facebook for business page, they become a Fan of the company on the platform.
  • Like – this one actually has three possible meanings for Facebook: 1) when someone wishes to affiliate themselves with a business page, they “Like” it, becoming a fan; 2) when users want to express their agreement with someone else’s comments, they can “Like” the comment, 3) businesses can install a “Like” button on their blog and website for customers and leads to “Like” their Facebook page.
  • News Feeds – the wall posts that appear on a user’s Facebook homepage.
  • Open Graph – API that lets outside sites exchange information with the user database on Facebook.
  • Page – similar to a website’s homepage. Facebook for business allows businesses to use their page as a way to connect with customers.
  • Social Plugins – apps that can be installed on a website to connect the site and fans to the Facebook page. Social plugins can allow site visitors to see who within their own social network has engaged with the website and make further recommendations based on interactions between the business and its fans. The Like button is the best example of a social plugin.
  • Timeline – similar to a story, just done the Facebook way. The timeline lets personal users determine how little, or even how much, of their life is shared via the linear view.
  • Wall – this is where customers can post comments and content. There is a blank box that allows for up to 5,000 characters of comments that are published by clicking the “Share” button.

Need help with how to master Facebook marketing? Talk to Market Loyal today. 866-887-4624