Everyone knows that the key foundation of your whole business online starts with your website. However many companies choose to look the other way when building or re-designing a website. You have to consider that more people will see your website then will meet you in person. Whether a prospect researches your company or someone connects with you on Linked In they will all most certainly "Go Check Out Your Website" as the 1st step to learning more about you and your company.
House Building Analogy
I like to often use the house building analogy when presenting or giving advice to friends about their presence online an building a website
" Your website is like the foundation pour when building a house, if you use the best concrete for the foundation at the very beginning of your build, then when it comes time to put up the walls, roof and all the surrounding structure of the house you will be solid in great shape all supported. On the flip side if you skimp on the foundation lets just say you used sand, the rest of the home building process will have issues and you would constantly have to be fixing and supporting that poor foundation thus taking longer to build and spending more to fix along the way. Do you want your online house built on sand? I think not"
This usually gets the point across that the key is to start at the beginning and build a solid long lasting foundation online.
Here are the 12 key things that your website should have or be thinking about when building or re-designing your website. In fact as a Hubspot partner agency we know about these key factors have tools available to make this process easier.
Simply put this is the very first impression that visitors see. It has to explain what you do in an instance clear, concise, powerful and quick you have about 3 seconds to get your message across.
A brief description of what you do or what you can offer. These are usually the pain points that your company product or service can solve for the visitor.
Primary Calls To Action (CTA)
The main goal of any website should be to keep the person visiting at your site as long as you can, and make then take action. Some examples "Schedule Appointment", "Sign Up Now", "Download Our Guide" these primary call to actions will help you build your relationship with the prospect or customer.
60% of the population on this earth are visual learner meaning we like images, videos that are big and bold to retain information. Here is a place we love to get free stock images online.
We have all learned about benefits, what are the benefits of buying from your company vs the competition. This will help them spend more time on your website and hopefully buy from you.
Another way for saying recommendation or reviews from others, it helps build trust with your audience that you have solved a problem for others thus building credibility. See why online reviews are so important to your business.
We are all creatures of habit and most people that visit a website look directly at the top navigation to point them in the right direction or to go check out another website. Navigation is key so make sure its visible at the top of the page with logical structure to connect to other pages.
Everybody and I mean everybody wants something for free. Giving your target audience a gift goes a long way towards trusting you and opening their wallet. Most visitors will not just come to your website and buy so this is a peace offering for consideration in the future. Get A Free Content Offer Below.
Secondary Calls To Action (CTA)
These secondary content offers are ways of potentially those that are not interested in what your primary offer. I call these non committed visitors but its always nice to have something that might interest them as well.
Your features helps people understand what they would be getting and the options to which they can get it. A good use of this on your home page is a feature matrix with a strong call to action button to get started. Free trials usually hook a visitor.
This is resource area where visitors can browse for relevant information, video demonstrations, example presentations like a slide share or FAQ before really committing.
This final area is a big credibility booster, this area is where you would build that true impression become the foremost authority in your industry. People knows and recognize brands and logo from TV stations, national publications, industry awards and accomplishments from team members.
Well those are the 12 key things you should have on your website. We live in a world of constant communication and we are all over loaded with information so it is important to give your website visitor a reason to hang around. I hope these tips were helpful. Free to download below is a step by step workbook document to help with a website build or a website redesign.