Believe it or not I had my 1st brush with Beacon technology some 7+ years ago at a local trade show. I walked by a booth and because I had my Bluetooth turned on the beacon recognized it then sent me a message. I never stopped at that booth but later found myself looking at the companies information. I was so amazed that I decided to search out how it was done. That was the early stages of beacon technology and I was amazed then as I am now. Fast forward to 2015 and it is really starting to kick up and I see it as a hugely valuable for local business. Even Google is getting into the Beacon technology game and they are investing heavily in the technology.
Take a look below at the article from Search Engine Land see how this cutting edge tool will change the game locally.
Co-Owner of Market Loyal and local marketing enthusiast. Our mission at Market Loyal is to provide our business owners a hyper local strategy that generates better reviews, more website traffic and better visibility by the millions of people searching for local products and services.