Did you hire a marketing agency months ago and now you're having buyer's remorse? Does your internal marketing department really suck? Read these 5 examples below that will shed some light on some of their shortcomings.
- Unrealistic Deadlines: “I will have that to you by Friday”… Friday comes and it goes without a single glimpse of work to see. Time equals money in business and if your marketing team promises you unrealistic deadlines then you are in for some disappointing setbacks. The truth is that most marketing agencies bite off more than they can chew. Their creativity comes with a mental cost. They think they can design or manage unlimited amounts of projects and not get tired, and 9 times out of 10 they can just be lazy. Try to find a marketing team or designer who sets realistic due dates and constantly communicates the status of your projects.
- Inconsistent Quality of Work: "Wow! This portfolio is amazing!" I am sure their portfolio looks great but does their hourly rate match the quality? Beware of large marketing firms who use their top designers and strategists to hook you and charge and deliver you their lower end work. Being stuck in this situation will cost you more money in the long run. Another thing to look out for is a marketing team or designer who starts off strong with you and then slacks off on quality. This is largely due to them rushing your work to get it off their plate and paid. It is essential to find a marketing team or designer who is consistent in quality and cost.
- Can’t Take Criticism: Marketing agencies think highly of their work, and most of them know when they don’t deliver good work, but they hate hearing it is not perfect. Your marketing team needs to know how to take criticism to be able to deliver the work you need for your product or service to succeed. They may know how to drive traffic or design but you ultimately know your customers and your services the best.
- Lack of Communication: Communication is key! If your marketing team or designer is not asking you a lot of questions about your business or your overall marketing needs then you have to re-evaluate your design situation. It is important for your marketing team to set up a good relationship with you and your company. At the end of the day your success is their success.
- Poor Availability: Too many times have I inherited new clients because their marketing team would ignore their calls or emails. Many marketing agencies take unexpected vacations and other last minute days off without saying a word to their clients. A good marketing team will make time for each client and never let an email go more than a business day without response.
A strong marketing team can make all the difference in your company's growth and success. To work with an awesome one, click here to contact us.