I was recently in the Local Search Forum and came across a nice, simplistic breakdown of 4 areas that represent the local search space. Of course, there are tons of sub-categories broken down below each of the 4 areas and there are about 300 ranking factors to consider as well.
However, getting to know the basics of your Google Local Listings, On-Site SEO, Citation Optimizations and Backlink strategies will give you a good start to getting ranked higher with Google.
Want to optimize your website locally? Have a multi-location business or franchise that needs to come up better on Google in each of your local markets? Call us today. 877-959-1260